In a move that investors and marketers alike should applaud, Google's figured out another way to make money off the site it bought for $1.65 billion three and a half years ago. Today, Google explained that it's come up with a tool to help small organizations advertise on YouTube.
Emily Williams, a member of the Inside AdWords team, explained on the corporate blog, "[W]e're announcing another new feature in Display Ad Builder that lets advertisers use simple templates to create InVideo overlays and companion ads on YouTube." (FYI: "An InVideo ad is an animated flash overlay that appears at the bottom part of a video that a user is watching.")
Williams later continued, "Now, any advertiser can use Display Ad Builder to turn their image ads into overlays and run a campaign on YouTube in minutes. Depending on the type of campaign an advertiser wants to run, overlays can be bought on a CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions) basis, and can be matched to YouTube videos based on numerous criteria (like demographics or content categories), or even on a video by video level."
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