The search engine landscape is ever changing. We covered that. However, while there are multiple players involved in facilitating that change, there is one that drives it far more than the rest of the competition. Obviously, we're talking about Google.
Is there a point where adapting to Google's changes becomes impossible? Share your thoughts.
To a very drastic extent, Google drives how the search engine marketing industry operates. With Google holding such a dominant share of the search market, it's not hard to figure out why. While some may tell you it's not the most productive use of your marketing time, businesses who hope to find success in driving people to their website (or even brick and mortar store) often hang on every word Google says and every change Google makes to its search engine and/or search results.
Liz Gannes with the tech blog GigaOm recently spoke with Google Engineering Director David Glazer about Google's approach to social for 2010. And we come back to that changing search landscape. Social plays a huge role in it, and Glazer acknowledged just that. Gannes reports:
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