More television viewers are going online
to watch videos, films and TV episodes
according to a new poll from Harris
Interactive.
YouTube has expanded its lead as a
site for online video viewing, while
search engines and TV network sites
are holding their own. Online video
viewership has increased overall in
the past year (81% versus 74%). Approximately
65 percent of the 2,455 U.S. adults
surveyed say they have watched a video
on YouTube, compared to 42 percent during
the same time last year.
Forty-two percent of YouTube viewers
say they visit the site frequently,
up from 33 percent last year. On par
with last year's results, over two in
five have watched videos on a TV network
site (43% vs.41%). Online viewing on
TV network and news sites remains consistent
across age groups ranging from 18 to
64.
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