As much as site publishers want to present
the best possible presence to their visitors,
they equally want to stay in the good graces
of search engine spiders, and Google's in
particular. It presents a challenge to webmasters:
how to use Flash while showing the Googlebot
what it needs to see?
The topic comes up enough on Google's help
groups for webmasters that Mark Berghausen
of the company's Search Quality Team wrote
more about it on the Google Webmaster Central
blog.
"The only hard and fast rule is to show
Googlebot the exact same thing as your users.
If you don't, your site risks appearing suspicious
to our search algorithms," he warned.
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