As smartphone usage becomes more and more mainstream, businesses have to consider how their audiences are interacting with them online. For that reason, it can help to gain insight into how users of different devices interact with those devices.
AdMob released its monthly Mobile Metrics report today, which finds that Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps. However, while Only 21% of Android users purchase at least 1 paid app per month, 50% of iPhone users do, 35% of iPod touch users, and 24% of webOS users. In other words, if you want to reach Android users through an app, you may have better luck if that app is free.
According to the report, iPod touch users download an average of 12 apps a month, 37% more apps than iPhone and Android users. iPod touch users also spent 100 minutes a day using apps, 25% more time than iPhone and Android users.
73% of Android users are male, compared to 58% of webOS users, 57% of iPhone users and 54% iPod touch users.
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